Social media has changed the way businesses communicate with their customers. Talking to customers and gathering their opinion about your business is easier than ever before. People young and old use social media as a source of entertainment and information. So, if you create a brand page that offers both, then you increase the chances of your brand reaching a wider group of audience through social media. All it takes is sound social media strategy.
But, you should also remember that the social media strategy for a personal creator and b2b social media strategy can be very different. As a business what you expect from social media is different from what an individual creator expects from it. And depending on your business model, the target audience and a host of other factors, your approach varies too.
Adopting a strong social media approach is important. But what’s even more important is avoiding common social media strategy mistakes. We have rounded up some of the common mistakes that brands make. Let’s take a look at them.
Social media mistakes that brands should not make
1. Focusing on just one social media platform or too many of them
Using just one social media platform means that you are limiting the capabilities of this brilliant communication channel. For example, if you only rely on Twitter, you might be missing out on the users who actively browse through Instagram looking for brands and products they want to buy.
At the same time, if your focus is all over the place, and if you invest in too many social media platforms, it gets overwhelming. Sometimes, it can weigh down your regular tasks and all your time goes in juggling the various platforms. Keeping track of the performance of your social media pages across channels can also become difficult. Of course, if you have social media automation or a marketing automation platform you can reduce the time and effort involved here.
2. Not having a strong social media content plan
Identifying the right social media platforms for your business based on where your customers are present will be the first step. Then comes the planning process. Creating content for social media is easy. But when you have a business to run, additional workload might be the last thing you need. And creating content for a business page requires dedicated efforts. That’s because you need to create designs that look and feel like your brand.
So, to streamline your activities on social media, you should have a content plan. And this plan should outline when to post and what to post. This will give you a foundation when it comes to planning the content of these posts or approaching designers and copywriters for help with creating the content.
3. Ignoring the design and aesthetics
Creating random posts that look nothing like what you already have on your social media page is one of the biggest mistakes to avoid. Why? We’ll tell you.
When you visit an Instagram page for the first time, what grabs your attention? The aesthetics of the grid, right? If someone has a very pleasant-looking Instagram grid, you are sure to spend a little extra time scrolling through their grid. And you also tend to get a good impression about the page at first glance. Use this idea on your business Instagram page as well. Starting from a catchy display picture that incorporates your brand logo, to an aesthetic Instagram grid, work on the overall appearance of your page. This applies not only to Instagram but also to other social media platforms like LinkedIn, Facebook, and YouTube.
4. Not understanding your target audience
A beautiful social media page will be of no use if there is no content that resonates with the people visiting the page. Relevance is one thing and then comes the mood and emotions of your posts. Every design, every color, every font has an emotion. Make the most of these to create the right ambiance in your social media page. The right ambiance here means an ambiance that is optimized for your customers.
You should have posts that add value to your target audience. Look out for topics that your target customers often engage in and create posts on these topics. Relatable content yield better engagement.
So, are you ready to wow your audience?
Avoiding these seemingly simple mistakes can make a huge difference. Have you been creating posts consistently and posting regularly but still seem to receive poor engagement? See if you are making any of the above mistakes. These mistakes might be silently reducing the effectiveness of your social media page. Avoid them and create catchy posts with good copy. And be sure to explore the different content types. These include images and videos for the regular feed and content for the Story as well. Neglecting all the features of the social media platforms will be another mistake to avoid.