Marketing

Title: The Future of Marketing: Insights from Brandon Beachum

Brandon Beachum, founder of Mindful Millennial, shares key insights for marketers:

Strategy Alignment: Prioritize a powerful strategy that aligns with business goals.
Audience-Centric Content: Craft resonant content adding value to the target audience.
Research & Audience Identification: Research and address audience pain points.
Google Episode Boost: Feature in Google Episode to enhance brand credibility.
Compelling Storytelling: Compelling stories resonate with the audience.
YouTube for Engagement: Leverage YouTube for broader audience engagement.
Platform & Budget Allocation: Choose platforms wisely for budget allocation.
Building Strong Brands: Reflect values and personality in brand-building.
AI & Automation: Anticipate AI and automation’s growing role in marketing.
Stay Adaptable: Evolve with new tech and consumer behavior changes.
Beachum’s insights empower marketers for success.

by tamatayAugust 17, 2023

Search Results Display Shipping & Returns Info by Google

Google has announced that they are now providing customers with more detailed information about shipping and returns right in the search results. This new feature will allow customers to quickly and conveniently get the information they need when buying online. By simplifying the process of obtaining shipping and return information, Google is making it easier for customers to make informed decisions about their purchases. This will ultimately lead to more sales, higher customer satisfaction, and increased loyalty. In addition, Google is also providing merchants with more control over the way their products and services are presented to potential customers. With this new feature, merchants can ensure that the information being provided to customers is accurate and up-to-date.

by Kushal PonnappaMay 2, 2023

Importing Salesforce Conversions to Google Ads Offline

Offline conversions in Google Ads (formerly AdWords) is an effective way to measure the success of your campaigns, but it can be tricky to set up. Fortunately, it’s easy to import offline conversions from Salesforce into Google Ads, and this blog post will break down the steps to doing so. First, you’ll need to use the Salesforce Integration in Ads, which is easy to set up and can be accessed in the “Tools” menu. Then, you’ll need to go to your “Campaigns” page, create one or more conversion actions, and click the “Import” option. Finally, you’ll need to choose Salesforce as the source for the conversion and click the “Confirm” button. With a few simple steps, you’ll be set up and ready to start tracking your offline conversions in Google Ads.

by Kushal PonnappaMay 2, 2023

Guide to DTC Marketing by Bloomreach

A must-read for DTC marketers, Bloomreach offers an invaluable guide to staying ahead of the competition. Their comprehensive suite of marketing and technology solutions allow brands to leverage a powerful combination of search, personalization, and AI technologies to reach their customers more effectively. Whether you’re a novice or experienced marketer, Bloomreach can help you maximize your customer reach, engagement, and conversion. With their insights and strategies, you can fully optimize your DTC marketing efforts and maximize your brand’s growth. Start leveraging Bloomreach’s tools today and take your marketing efforts to the next level.

by Kushal PonnappaMay 2, 2023

Google Adds Structured Data Return Policy Support for Merchant Listings

Google recently announced the launch of a new Return Policy Structured Data Support, enabling merchants to add return policy information to their Google Shopping listing. This new feature provides customers with greater visibility into the policies and procedures related to returning items purchased from the merchant’s store. With this feature, customers can easily access return policy information for individual products, as well as information on how to request a refund. This feature is an important step towards creating a more user-friendly shopping experience, by providing easy access to return policies and procedures. The addition of this feature demonstrates Google’s commitment to providing merchants with the tools they need to make the shopping experience easier and more efficient for customers.

by Kushal PonnappaMay 2, 2023

Tracking SEO Performance with Looker Studio Template

If you want to stay on top of your SEO performance and make sure your website is reaching the right people, Looker Studio is the perfect way to do it! Looker Studio allows users to track all of their SEO metrics in one place, meaning you can see exactly how your website is performing and make necessary changes quickly. This template provides a comprehensive way to monitor your SEO performance, giving you all the tools you need to ensure your website is reaching its full potential. With this template you’ll be able to track page visits, page views, and link clicks and ensure you’re getting the best out of your SEO efforts. Stop wasting time and money trying to optimize your SEO performance and let Looker Studio do the work for you. Start tracking your SEO progression today and make sure your website is always at its best!

by Kushal PonnappaMay 2, 2023

Microsoft Aiming to Increase Publisher Traffic and Revenues

Microsoft’s recent announcement that it is investing in digital publishing solutions for publishers to help them drive more traffic and revenue has created a buzz among content creators. The company’s ambitious plans include creating a platform with an array of tools and services to help optimize the digital publishing process. The vision is to enable publishers to create, monetize, and distribute their content more effectively. Through this, publishers can create meaningful partnerships, access to new audiences and tools, and insights to improve content performance. In combination with its market-leading ads and services, this is set to be a game-changing platform for publishers and content creators. Microsoft’s plans to invest and drive more opportunities for publishers to succeed in the digital space will undoubtedly be welcome news for those looking to make a living from their content creation.

by Kushal PonnappaMay 2, 2023

Google Introduces Cross-Channel Conversions with GA4 Fractionalization

Google recently announced the launch of a dynamic new feature – GA4 fractional, cross-channel web conversions – which promises to revolutionize the way marketers measure and analyze user behavior across multiple channels. By utilizing machine learning-based algorithms and data, marketers can now optimize their campaigns for all of their channels, instead of just a few. This feature allows marketers to gain valuable insights into how and when customers are engaging with their brand, enabling them to make better decisions and increase their level of success. Furthermore, by tracking and measuring cross-channel conversions, marketers can ensure they’re optimizing their campaigns effectively and accurately. All in all, this new Google feature offers a powerful tool for marketers to use in their efforts to achieve maximum ROI and drive better engagement.

by Kushal PonnappaMay 2, 2023

Maximizing Results with Facebook and Instagram Ad Budgets

As a business owner, setting the right advertising budget for Facebook and Instagram ads can be challenging. To get the most out of your budget, it’s important to understand the different types of ads available, the cost of each ad, and the tactics you can use to maximize your ROI. By utilizing best practices, you can ensure that you’re getting the most bang for your advertising buck. In this article, I will discuss the fundamentals of setting a budget for Facebook and Instagram ads and offer tips to help you get the best ROI possible.

by Kushal PonnappaMay 2, 2023