As a marketing and technology expert, I’m happy to share the latest findings from the Ignite Visibility SEO study of 2023. SEO is a vital component of any successful digital marketing strategy, and the insights from this study are sure to help any business leader understand what trends and investments are driving SEO success in the year 2023.
Here are the key insights from the study:
– In 2023, the top SEO investments are mobile search optimization, content marketing campaigns, organic keyword research, and structured data optimization.
– Mobile search optimization has become increasingly important, with mobile consumption accounting for over 65% of digital content consumption in 2023.
– Content marketing continues to be a priority, with content drives 2x more organic traffic than on-site SEO, and content marketing campaigns resulting in 4x more conversions than traditional marketing efforts.
– Organic keyword research is essential for sustainable SEO success, and businesses should focus on understanding the intent behind queries and testing different keywords to meet those needs.
– Structured data optimization provides a reliable roadmap for SEO success, as it helps businesses to track organic rankings across different search engines and gain a deeper understanding of search engine algorithms.
These SEO investments are essential for any business that wants to remain competitive in 2023. However, any successful SEO strategy also requires an understanding of how consumers search and how to engage with them along their buyer journey.
The Ignite Visibility study has found that in 2023:
– Consumers prefer natural language over short keywords when searching for products and services.
– Consumers are more likely to respond positively to ads if the copy accurately reflects their interests and needs.
– Consumers tend to follow news sources and social media influencers to stay up to date on industry trends.
– Consumers like convenience so businesses should offer options such as voice search and AI-powered chatbots to make their experience easier.
Finally, Ignite Visibility has identified a few key trends to watch in 2023.
– SEO is no longer a siloed discipline but has become integrated with other digital marketing activities such as email marketing and social media.
– SEO and search engine algorithms are becoming more personalized, with different results being displayed for different users.
– SEO tactics such as link building and keyword research are becoming more sophisticated and require deep expertise to be successful.
– Local SEO is becoming increasingly important, as consumers are more likely to engage with businesses in their local area.
The Ignite Visibility SEO study of 2023 provides valuable insights for businesses of all sizes and types. The biggest investments identified by the study are mobile search optimization, content marketing campaigns, organic keyword research, and structured data optimization. And understanding how consumers search and how to engage them along their buyer journey is equally important. Businesses should also watch for key trends such as the integration of SEO with other digital marketing tactics and more personalized search engine results. With these insights, businesses can ensure they remain competitive and successful in 2023 and beyond.