Author: Kushal Ponnappa

Search Results Display Shipping & Returns Info by Google

Google has announced that they are now providing customers with more detailed information about shipping and returns right in the search results. This new feature will allow customers to quickly and conveniently get the information they need when buying online. By simplifying the process of obtaining shipping and return information, Google is making it easier for customers to make informed decisions about their purchases. This will ultimately lead to more sales, higher customer satisfaction, and increased loyalty. In addition, Google is also providing merchants with more control over the way their products and services are presented to potential customers. With this new feature, merchants can ensure that the information being provided to customers is accurate and up-to-date.

by Kushal PonnappaMay 2, 2023

Importing Salesforce Conversions to Google Ads Offline

Offline conversions in Google Ads (formerly AdWords) is an effective way to measure the success of your campaigns, but it can be tricky to set up. Fortunately, it’s easy to import offline conversions from Salesforce into Google Ads, and this blog post will break down the steps to doing so. First, you’ll need to use the Salesforce Integration in Ads, which is easy to set up and can be accessed in the “Tools” menu. Then, you’ll need to go to your “Campaigns” page, create one or more conversion actions, and click the “Import” option. Finally, you’ll need to choose Salesforce as the source for the conversion and click the “Confirm” button. With a few simple steps, you’ll be set up and ready to start tracking your offline conversions in Google Ads.

by Kushal PonnappaMay 2, 2023

Guide to DTC Marketing by Bloomreach

A must-read for DTC marketers, Bloomreach offers an invaluable guide to staying ahead of the competition. Their comprehensive suite of marketing and technology solutions allow brands to leverage a powerful combination of search, personalization, and AI technologies to reach their customers more effectively. Whether you’re a novice or experienced marketer, Bloomreach can help you maximize your customer reach, engagement, and conversion. With their insights and strategies, you can fully optimize your DTC marketing efforts and maximize your brand’s growth. Start leveraging Bloomreach’s tools today and take your marketing efforts to the next level.

by Kushal PonnappaMay 2, 2023

Google Adds Structured Data Return Policy Support for Merchant Listings

Google recently announced the launch of a new Return Policy Structured Data Support, enabling merchants to add return policy information to their Google Shopping listing. This new feature provides customers with greater visibility into the policies and procedures related to returning items purchased from the merchant’s store. With this feature, customers can easily access return policy information for individual products, as well as information on how to request a refund. This feature is an important step towards creating a more user-friendly shopping experience, by providing easy access to return policies and procedures. The addition of this feature demonstrates Google’s commitment to providing merchants with the tools they need to make the shopping experience easier and more efficient for customers.

by Kushal PonnappaMay 2, 2023

Tracking SEO Performance with Looker Studio Template

If you want to stay on top of your SEO performance and make sure your website is reaching the right people, Looker Studio is the perfect way to do it! Looker Studio allows users to track all of their SEO metrics in one place, meaning you can see exactly how your website is performing and make necessary changes quickly. This template provides a comprehensive way to monitor your SEO performance, giving you all the tools you need to ensure your website is reaching its full potential. With this template you’ll be able to track page visits, page views, and link clicks and ensure you’re getting the best out of your SEO efforts. Stop wasting time and money trying to optimize your SEO performance and let Looker Studio do the work for you. Start tracking your SEO progression today and make sure your website is always at its best!

by Kushal PonnappaMay 2, 2023

Microsoft Aiming to Increase Publisher Traffic and Revenues

Microsoft’s recent announcement that it is investing in digital publishing solutions for publishers to help them drive more traffic and revenue has created a buzz among content creators. The company’s ambitious plans include creating a platform with an array of tools and services to help optimize the digital publishing process. The vision is to enable publishers to create, monetize, and distribute their content more effectively. Through this, publishers can create meaningful partnerships, access to new audiences and tools, and insights to improve content performance. In combination with its market-leading ads and services, this is set to be a game-changing platform for publishers and content creators. Microsoft’s plans to invest and drive more opportunities for publishers to succeed in the digital space will undoubtedly be welcome news for those looking to make a living from their content creation.

by Kushal PonnappaMay 2, 2023

Google Introduces Cross-Channel Conversions with GA4 Fractionalization

Google recently announced the launch of a dynamic new feature – GA4 fractional, cross-channel web conversions – which promises to revolutionize the way marketers measure and analyze user behavior across multiple channels. By utilizing machine learning-based algorithms and data, marketers can now optimize their campaigns for all of their channels, instead of just a few. This feature allows marketers to gain valuable insights into how and when customers are engaging with their brand, enabling them to make better decisions and increase their level of success. Furthermore, by tracking and measuring cross-channel conversions, marketers can ensure they’re optimizing their campaigns effectively and accurately. All in all, this new Google feature offers a powerful tool for marketers to use in their efforts to achieve maximum ROI and drive better engagement.

by Kushal PonnappaMay 2, 2023

Maximizing Results with Facebook and Instagram Ad Budgets

As a business owner, setting the right advertising budget for Facebook and Instagram ads can be challenging. To get the most out of your budget, it’s important to understand the different types of ads available, the cost of each ad, and the tactics you can use to maximize your ROI. By utilizing best practices, you can ensure that you’re getting the most bang for your advertising buck. In this article, I will discuss the fundamentals of setting a budget for Facebook and Instagram ads and offer tips to help you get the best ROI possible.

by Kushal PonnappaMay 2, 2023

Suspension of Google Business Profiles: Causes and Prevention

Google Business Profiles are a powerful tool for businesses looking to increase their online presence – but they come with a price. If you fail to abide by Google’s rules and regulations, your profile can be suspended. Here are five reasons why your Google Business Profile could be suspended.

1. Not accurately representing your business. This includes things such as unauthorized copyright or trademark violations, incorrect logo, inaccurate physical address, wrong hours, and more.

2. Abusive content. Google has strict rules when it comes to one’s conduct on their platform, and your business profile is no exception. Content that is deemed inappropriate or offensive is not tolerated and can lead to suspension.

3. Too many reviews. Some business owners may try to artificially enhance their ratings by uploading fake reviews or incentivizing people to leave reviews. This is against Google’s policy and can lead to suspension.

4. Misusing or manipulating reviews. Google does not allow business owners to manipulate or delete reviews in any way, including deleting negative reviews.

5. Not following Google’s guidelines. This includes guidelines related to business profile design, content promotion guidelines, and more.

By being aware of these five reasons and refraining from breaking Google’s rules, you can make sure that your business profile remains safe and visible on the platform.

by Kushal PonnappaMay 2, 2023

Creating How-To Content in 7 Steps

Creating how-to content doesn’t have to be a daunting task. With the right steps and strategies in place, anyone can create compelling instructional content that will help their readers. Here are 7 key steps that you must follow to create great how-to content:

1. Understand the topic – Firstly, it’s important to have a full understanding of the topic that you are writing about. Research the topic and be sure to include all the details.
2. Identify the readers’ needs – Know what your readers need and want from the content. Consider their level of expertise and provide detailed instructions.
3. Create an outline – Outline the steps you are going to take in the article. This will help to provide structure and make sure you don’t miss any important steps.
4. Write your introduction – Introduce the topic, provide background information and explain the benefits of the content you are writing.
5. Write the steps – Include all the necessary steps in the article. Be sure to use simple language and explain each step in detail.
6. Add visuals – Visuals can help to enhance the content and make it easier to follow. Use images, videos, and diagrams to break up the text and make it more engaging.
7. Optimize for SEO – Optimize the content for SEO by using keywords and link building. This will help to increase visibility and drive more traffic to your content.

By following these 7 steps, you’ll be able to create high-quality how-to content that your readers will find helpful and engaging. Your content will be more accessible, informative and actionable, paving the way for more success.

by Kushal PonnappaMay 2, 2023