March 9th has become a special day in search marketing history for two reasons. First, it marks the birth of the most important search engine of all time – Google. Founded in 1998 by two computer science students, Google quickly rose to prominence as the go-to search engine for finding information. Initially only limited to the Stanford University library, it quickly expanded to include indexing of the entire web.
Second, Google made search marketing history on March 9th, 2000, when they introduced their heralded AdWords program. AdWords was the first product that allowed advertisers to purchase pay-per-click (PPC) advertising on the Google search engine. It was revolutionary, as it allowed businesses to reach an audience of millions, without having to pay a set fee each month.
Let’s take a look at some key milestones in search marketing history on March 9th:
• 1998: Google is founded by Larry Page and Sergey Brin.
• 2000: Google introduces AdWords, allowing businesses to purchase PPC advertising.
• 2006: Google introduces the AdSense program, allowing anyone to monetize their website or blog with ads.
• 2007: Google introduces AdMob, allowing businesses to purchase mobile ad space.
• 2013: Google launches Enhanced Campaigns, giving advertisers more control over their campaigns.
Google has been at the forefront of search marketing for over two decades, and their contribution to the industry cannot be overstated. With AdWords, they provided an easy way for businesses to reach an audience of millions, while also offering advertisers a way to track and measure the results of their campaigns. With AdSense, they made it possible for anyone to make money from their website or blog. With Enhanced Campaigns, they gave advertisers more control over their campaigns and made it easier to target specific audiences.
Google’s contribution to search marketing has allowed businesses and individuals to reach an audience of millions, and it has opened up an entirely new world of opportunities for entrepreneurs and small businesses. Without Google, search marketing would still be in its infancy, and it’s likely that many businesses wouldn’t have been able to reach the success they have today.
So on March 9th, let’s take a moment to recognize Google and the immense contribution they have made to the search marketing industry. From their founding, to Adwords, to AdSense, and to Enhanced Campaigns, they have been at the forefront of search marketing since day one, and we owe them a debt of gratitude.
Thank you, Google, for being the driving force behind search marketing and for making it possible for businesses to reach an audience of millions. Here’s to many more years of success!