February 28th has a special place in the history of search marketing. On this day, a number of important developments have taken place that have greatly impacted the way businesses market their products and services. From the launch of Google AdSense to the introduction of mobile targeting, search marketing has evolved significantly over the years. In this article, we’ll take a look back at the highlights of this day in search marketing history.
Google AdSense Launched:
On February 28th 2003, Google launched its AdSense platform, which is still one of the most popular online advertising platforms today. Initially, the program was limited to a handful of websites, but within a few months it had grown to include hundreds of websites. With AdSense, businesses were able to easily display ads on websites and get paid when people clicked on them.
AdSense has evolved significantly over the years and now offers several different ad formats and targeting options. It’s also become the go-to platform for many businesses, as it’s easy to use and has been consistently proven to generate high ROI.
Bing Ads Launched:
In 2009, Microsoft launched its own search advertising platform, Bing Ads. Bing Ads was designed to be a competitor to Google AdWords and offered features such as keyword research tools, ad formats, and targeting options. Bing Ads quickly gained popularity and is now the second most popular search advertising platform behind Google.
Google AdWords’ Auction-Style Bidding Introduced:
In 2010, Google introduced an auction-style bidding system for AdWords, which allowed advertisers to decide how much they were willing to pay for each click. This allowed advertisers to better control their budgets and get more targeted traffic.
AdWords also introduced several new ad formats, such as expanded text ads and dynamic search ads. These ad formats allowed advertisers to create more unique and effective ads.
Mobile Targeting Introduced:
In 2013, Google introduced mobile targeting to AdWords. This allowed advertisers to target their ads to people who were searching on their mobile devices. This was a major breakthrough in search marketing and allowed businesses to reach a much larger audience.
Conversion Tracking Introduced:
In 2014, Google introduced conversion tracking for AdWords. This allowed advertisers to track conversions (clicks, views, and sign-ups) from their advertising campaigns. This allowed businesses to better measure their ROI and optimize their campaigns for maximum efficiency.
February 28th has seen a number of significant developments over the years that have helped shape the search marketing landscape. From the launch of the AdSense platform to the introduction of mobile targeting, this day has seen a number of important milestones that have made search marketing more accessible and effective for businesses.