The world of marketing SaaS tools is crowded, to say the least. Over the past few years, dozens of SaaS tools have come up to address every aspect of marketing.
The contribution of these tools is immense. Today a small business can use the same tools and technologies that large global conglomerates use. SaaS tools are also quite affordable due to their subscription model. Overall, these tools have had a huge positive impact.
Marketo Automation
Marketo is yet another marketing automation tool. But unlike several other tools, Marketo does not pack the same features in a new garb. It introduces some key features that will change the way you look at marketing automation.
These are some of the key functions of Marketo:
- Measure engagement
- Automate tasks
- Connect workflows
- Create lead-to-revenue avenues
- Run cross-platform marketing channels
At the outset, Marketo is not very different from other marketing automation tools. But it doesn’t need to either. What makes one SaaS tool better than the rest is how they execute its features, and not the features themselves.
Now let’s find out how Marketo marketing automation tool can help you in your campaigns:
Marketing engagement
Marketo gives a great alternative to cold calling. Sales professionals can use Marketo Engage to receive contextual insights about the activity of their marketing campaigns, which will help them prioritize leads effectively and deploy more confirmed sales and individualized selling techniques.
To help them avoid pursuing customers who aren’t interested in their offerings, Marketo users can get a list of their hot leads straight in the CRM. Moreover, the contextual layout of the data makes it easy for sales reps to figure out who is interested in the product or service.
The sales agent can then decide whether to call or email the hot leads after receiving relevant details. They could plan all of their actions inside the CRM and execute Marketing Campaigns for any sales event.
Marketo provides sales reps with a thorough overview of both target markets and sales figures because it also records sales performance.
E-Mail Marketing
Inexperienced marketers often make the mistake of assuming that email marketing is dead. If anything, email marketing is more relevant than ever. With social media ads all over the internet, email marketing allows us to personally address each lead.
Users of the Marketo E-Mail application can divide their audiences depending on a variety of criteria. Some of the behaviors that Marketo can identify are:
- Receiving notifications
- Clicking on content
- Submitting a form
- Clicking a sales email link
- Opening the sales email
As you can see, Marketo allows you to monitor email marketing campaigns from the start to the finish.
Marketo Marketing Automation can also help you define your target market using a drag-and-drop tool. The target demographic can be defined by simply dragging pieces like “Filled Out Form” from the editing window.
Additionally, Marketo includes more than 30 mobile-friendly email layouts. Users can easily make changes to the templates and then use them.
You may tailor the text of your emails to target particular people using Marketo. It will add personalized features appropriate to the receiver of the email once you copy and paste your text into the appropriate text field.
In short, Marketo is the only tool you would need to manage every aspect of your email marketing campaign.
Smart Campaigns Feature
Marketo segments, targets, and nurtures contacts at scale with the Smart Campaigns feature. Filters and events can be combined to gather the best contacts, who can then be activated into a variety of focused marketing campaigns.
You can engage your audience in a specific promotional campaign after classifying them. You can combine different channels, like email, texts, etc. to accomplish the same goal.
The Smart Campaigns feature is among the most useful features of Marketo. It allows unparalleled access to user behavior, and as a result, unparalleled access to insights.
Nurture Campaigns feature in Marketo
This function enables you to manage content flow through different streams. The frequency for each channel’s content can be changed to either monthly or weekly. Using the drag and drop functionality, you can add/remove media from any stream.
Nurture Campaigns makes sure that consumers receive the appropriate content, even when you make real-time changes to the content policies. If you want to make the most of content marketing, the Nurture Campaigns feature will come in handy.
Marketo Engage
The last feature we will talk about is an essential feature for all marketing automation tools. Marketo Engage uses charts and graphs to show the real-time performance of your marketing campaigns. It changes dynamically so that you don’t miss any action.
Conclusion
Marketo is one of the most promising marketing automation tools in the market. Consider using it if your existing marketing tools are no longer living up to the challenges.
Kushal Ponnappa
