Google Ads is looking to update its verification process with a new version of its “Badge of Excellence”. The badge is meant to be an indicator of trust and quality to consumers, so they can have more confidence when engaging with a business.
Google Ads has long been a powerful tool for businesses, enabling them to reach new customers and increase their online visibility, but the recent surge in fraudulent activity has made it difficult for businesses to protect themselves from bad actors.
By introducing a badge, Google Ads is looking to make it easier for businesses to differentiate themselves from less reliable sources and advertisers. This addition should also be a positive for Google Ads as it increases customer trust and therefore customer confidence in the platform.
What is the Badge of Excellence?
The Badge of Excellence is a verification mark that is awarded to Google Ads accounts that demonstrate a commitment to providing high-quality ads, compliant practices, and a transparent approach. The badge is displayed prominently on an ad whenever a user searches for something related to the company.
In order to earn the badge, businesses must pass a series of tests and go through a rigorous review process. This includes things like ensuring their ads adhere to Google Ads policies and practices, have accurate business information, and have properly formatted URL’s.
In addition to being displayed prominently on ads, businesses that have earned the Badge of Excellence will also have the ability to show the badge on their website, or wherever else they choose. This is a great way to demonstrate trustworthiness and assurance to customers.
What are the Benefits?
The Badge of Excellence is a great way for businesses to demonstrate their commitment to offering high quality services, and to build trust with their customers. The benefits are twofold:
• It helps to identify businesses as reliable and trustworthy sources, giving customers the confidence to purchase from them.
• It also helps businesses to differentiate themselves from less reliable sources, which can help to increase their visibility and engagement.
Additionally, the badge also serves to protect businesses from fraudulent activity, as it indicates that they are following Google’s guidelines and practices. This can help to reduce the amount of time businesses spend dealing with issues related to fraud and illegal activities.
Conclusion
Google Ads’ new verification badge is a great way for businesses to demonstrate their commitment to providing high-quality services and to earn the trust and confidence of their customers. The badge is a valuable tool for businesses to differentiate themselves from less reliable sources, and to protect themselves from fraudulent activity. For businesses looking to increase their visibility and engagement, the Badge of Excellence is a great way to do just that.
