March 7 is an important date in search engine marketing history. It has seen several major announcements and technological breakthroughs that have shaped the landscape of digital marketing. In this blog post, we take a look at some of the most notable developments that took place on this day.
1. Google’s Introduction of AdWords – 2000
On March 7, 2000, Google launched AdWords, their pay-per-click (PPC) advertising program. This allowed advertisers to target their ads to a very specific audience and gave them greater control over their campaigns. AdWords quickly became one of the most popular PPC advertising platforms, and it is still widely used today.
2. Google Introduces Universal Search – 2007
In 2007, Google changed the way people search by introducing Universal Search. This new feature blended organic search results with the results from their PPC program, AdWords. This integration allowed users to easily find both free and paid results when they were searching, making the search experience much more user-friendly.
3. Bing Launches – 2009
On March 7, 2009, Microsoft launched its own search engine, Bing. Initially, Bing was met with mixed reviews, as people were skeptical of its ability to compete with Google. However, over time, Bing has become more popular and is now one of the most widely used search engines in the world.
4. Google Launches Google+ – 2011
In 2011, Google launched their own social media platform, Google+. This platform was intended to compete with Facebook and other social media sites, but it never quite gained the traction that Google had hoped for. Despite this, Google+ continues to be an important part of a comprehensive digital marketing strategy.
March 7 has been an important and eventful day in search engine marketing history. Throughout the years, we have seen the launch of AdWords, the introduction of Universal Search, the launch of Bing, and the launch of Google+, all of which have had a significant impact on the way we search and market online. These developments continue to shape the landscape of digital marketing, making it an ever-evolving field.