Search marketing is a rapidly evolving field, and it can be hard to keep up with the day-to-day industry updates and news. In this blog post, we’ll look at some of the major updates and changes that have been made to search marketing over the years on this day, March 2nd.
2005 – Google updates PageRank System
On March 2nd 2005, Google announced a major update to its PageRank system. The update was intended to improve the way in which webpages are ranked in the search engine results pages (SERPs). The update included several changes, including better spam detection, more accurate link analysis, and improved relevance algorithms.
2009 – Google Launches Real-Time Search
In 2009, Google announced the launch of its real-time search feature. The goal of the feature was to provide users with more up-to-date information in the search results. The feature displayed recent updates from social media platforms and blogs, and allowed users to search for news, trending topics and other relevant information.
2012 – The Introduction of Google Knowledge Graph
On March 2nd 2012, Google introduced its Knowledge Graph, a semantic search engine feature that allows users to search for and understand information about people, places and things. The feature was designed to better understand user intents and provide users with more relevant search results.
2013 – Bing Launches Snapshot
On this day in 2013, Bing announced the launch of its Snapshot feature. Snapshot was a feature that enabled users to get more information about a given topic or query on the SERP. The feature provided a detailed overview of the topic with relevant images, additional links, related searches and more.
2015 – Google Updates Local Search Algorithm
On March 2nd 2015, Google announced an update to its local search algorithm. The update was aimed at improving the way local search results are displayed on the SERP, with the aim of providing more relevant and helpful information to users.
2020 – Google Introduces Advanced Mobile Usability Reports
In 2020, Google announced the launch of its Advanced Mobile Usability reports. The reports were designed to help webmasters and marketers identify and address mobile optimization issues on their websites, such as slow loading times, poor UX and more.
These are just some of the major updates and changes that have been made to search marketing over the years on March 2nd. As the industry continues to evolve, it’s important to stay up to date with the latest industry news and developments. As search marketing evolves and changes, so do the tools and strategies used to optimize websites and campaigns.