On March 10, the internet was forever changed by the introduction of search marketing. Search marketing is a powerful tool that businesses have been using to create engaging online presence and reach a broader audience of customers. Today, search marketing is an indispensable part of digital marketing strategies. Let’s take a look at some of the major events in search marketing history that happened on March 10.
2006 – MSN Adcenter Launch
In 2006, Microsoft launched MSN AdCenter, its first-ever online advertising platform. MSN AdCenter was the first major search advertising platform that let businesses create sponsored ads which would be displayed when certain keywords were searched. This new platform gave businesses unprecedented control over how their ads were displayed and who saw them.
2010 – Google Instant Search
In 2010, Google launched its revolutionary “Instant Search” feature. This feature allowed users to get search results as they typed their query into the search bar, eliminating the need to wait for the page to load after typing the search query. This immensely improved search engine experience, as people could now find what they were looking for faster and more efficiently.
2011 – Google Panda Update
In 2011, Google rolled out the “Panda Update”, which was a major update to its search engine algorithms. This update was aimed at improving website quality on the search engine and penalizing websites with thin content or low-quality content. This update had a massive impact on search engine rankings, as websites suddenly found themselves falling in the search engine rankings if they didn’t have high-quality content.
2013 – Google Hummingbird Update
In 2013, Google rolled out the “Hummingbird Update”, which was the biggest change to Google’s search engine algorithms since the “Panda Update”. This update was aimed at improving the accuracy of search results by introducing “semantic search”. This essentially meant that Google would be able to understand the “intent” behind a user’s search query, in addition to the words used in the query. This improved the accuracy of search results significantly, making searches much more relevant to the user.
March 10 is an important day in search marketing history, as it was the day that a number of major developments were introduced that changed the way search works today. From the launch of MSN AdCenter to the introduction of Google’s “Hummingbird Update”, this day in search marketing history has made a big impact on the industry.