No matter the size of your business, having a negative ‘People Also Ask’ result impacting your online reputation can be damaging. So what can be done to address this issue? In this blog post we’ll provide an in-depth case study, that outlines the specific steps one company took to get rid of negative search results and re-establish their online reputation.
What is ‘People Also Ask’?
‘People Also Ask’ (PAA) is a feature within Google’s search results that shows common and related questions related to a particular search query. Thus, if someone were to search for a particular business, the ‘People Also Ask’ feature would return a list of questions about the business and its services.
Benefits of PAA for Businesses:
PAA can be a great tool for businesses as it can help them to promote and improve their online reputation by addressing customer questions that may come up during a search. It’s also a great way for businesses to be proactive in tackling negative search results.
Challenges of PAA for Businesses:
On the flip side, ‘People Also Ask’ can be a challenge for businesses if negative questions about their company show up in the PAA results. This could lead to negative publicity and a loss of potential customers.
Case Study: How to Get Rid of a Negative ‘People Also Ask’ Result
The following case study shares the example of a business that faced a negative PAA result due to false rumors spread online. By following the steps outlined below, they were able to get rid of the negative PAA result and re-establish their online reputation.
Steps to Get Rid of a Negative ‘People Also Ask’ Result:
1. Identify the Negative Result:
The first step is to identify the negative result within the ‘People Also Ask’ section. It is important to do this as soon as possible as it can help to address the issue quickly and minimise the damage.
2. Assess the Issue:
Once the negative result has been identified, it is important to assess the issue in order to determine the best course of action. It is important to determine whether the result is due to false rumors or actual complaints about the business.
3. Take Action:
Once the issue has been assessed, it is important to take action in order to address the problem. This could include responding to negative reviews, providing the correct information to counter false rumors, and creating positive content to combat the negative result.
4. Monitor the Result:
Finally, it is important to monitor the result in order to check that the issue has been resolved.
It is important for businesses to be aware of the ‘People Also Ask’ feature and the potential impact it can have on their online reputation. By following the steps outlined in this case study, businesses can successfully get rid of negative PAA results and re-establish their online reputation.