Meta, an AI-based brand safety platform, recently announced an expanded set of solutions to give publishers and digital marketers the ability to control ad content more accurately. The platform now offers AI-powered brand suitability controls and third-party digital feed verification.
These new solutions allow brands to better control the types of content reaching their audiences and protect them from unsuitable content while also ensuring authenticity across digital feed sources.
AI-Powered Brand Suitability Controls
• AI-powered brand suitability controls enable brands to better filter unsuitable content and measure brand safety before, during, and after campaigns.
• AI-powered algorithms scan the content and uncover contextually or visually relevant information, allowing advertisers to identify and exclude content that does not align with their brand guidelines.
• The AI-powered solutions also identify content that contains explicit or offensive language, which can be excluded from campaigns.
Third-Party Digital Feed Verification
• Meta’s third-party digital feed verification allows brands to verify the authenticity of their digital feed sources and ensure the accuracy of their data.
• It is designed to identify and remove fake or malicious content before entering the brand’s feed.
• This verification can help protect brand reputation and prevent influencers and content creators from misusing their brand assets.
• It can also detect data discrepancies throughout the process, which can help increase ROI and improve the accuracy of digital campaigns.
Meta’s new solutions enable brands to take a more proactive approach to controlling their ad content and content sources. The AI-powered brand suitability controls and third-party digital feed verification solutions help create an environment where digital ads are safe, authentic, and effective.