Microsoft Ads is the new consumer of the Microsoft search engine – and it’s been updated with major improvements to navigation, functionality, and measurement.
This update brings with it a host of new features, particularly for those looking to manage their ad campaigns more efficiently and cost-effectively. Here are 6 of the top updates to consider when reviewing your Microsoft Ads campaigns.
1. Code-free custom conversions
I’m sure you can all agree that tech-savvy users sometimes feel frustrated with the code-heavy aspects of managing digital campaigns. Microsoft Ads has responded to this with their new code-free custom conversion feature. This means that even the least advanced users can increase conversions with this valuable tool.
2. Moment-based targeting
In an effort to provide advertisers with more precise targeting, Microsoft Ads has launched a new feature that allows advertisers to target customers based on their current moment. This means that advertisers can target customers who are likely to be most receptive to their message, regardless of when it is delivered.
3. Relevant Audience Targeting
This new targeting feature allows Microsoft Ads users to target people who have already shown an interest in their product or service, allowing them to tap into a ready-made audience who already have a connection to their brand.
4. Automated bidding
This new feature allows users to set up rules-based bidding strategies which will automatically adjust bids according to certain criteria such as geographic location and device type. This is a great way to manage bids and target audiences more effectively.
5. New competitive insights
Microsoft Ads now offers competitive insights which allow you to keep track of your closest competitors and how they are performing in terms of clicks, impressions and conversions. This is a great way to keep up-to-date with your competitors and stay one step ahead.
6. Advanced reporting
Advertisers are now able to access more detailed reporting with Microsoft Ads. This includes insights such as unique search queries, top ads and their respective performance metrics, as well as demographic, audience and device information. This level of depth helps to give you a clearer picture of who your target audience is and how to reach them more effectively.
The latest updates to Microsoft Ads represent a major step forward for digital marketing. With features such as code-free custom conversion, moment-based targeting and advanced reporting, advertisers now have the tools they need to manage their campaigns more efficiently and accurately than ever before.
In conclusion, Microsoft Ads is a powerful tool for digital marketing, and these updates have taken the platform to the next level. It is now easier than ever to monitor and manage campaigns, giving advertisers the insight they need to reach their objectives more effectively.
tamatay
Kushal Ponnappa
