It’s not uncommon for people to panic when their Google Ads are disapproved. After all, a disapproved ad can lead to a lot of wasted time and effort, especially if your business depends on getting your ads out to the public. Fortunately, there are some steps you can take to get your ads back on Google and make sure they stay there.
Step 1: Understand the Reason For the Rejection
The first step to getting your ads back on Google is to understand why they were rejected. Google will usually provide a reason for the rejection, like not meeting their policies, so make sure to read the explanation carefully. It’s also important to be aware of any changes Google has made to their policies that could affect your ads.
Step 2: Check Your Ad Copy
The next step is to check your ad copy for any potential issues. Pay close attention to your ad content, images, and format. Make sure your ad follows Google’s guidelines and requirements, and that it’s not too similar to any other ads or content.
• Make sure your ad follows Google’s guidelines and requirements
• Double-check the copy for grammar and spelling errors
• Avoid using language that could be considered offensive
Step 3: Update Your Targeting Parameters
Another potential issue with Google Ads is targeting. Make sure your targeting parameters are up-to-date, and that you’re targeting the right audiences. If your ad is targeting too broad of an audience, it could be causing problems.
• Check and update your targeting parameters
• Make sure you’re targeting the right audiences
• Adjust bids and budgets if necessary
Step 4: Submit a Re-review Request
If you’ve taken all of these steps and still haven’t had any luck, you can submit a re-review request to Google. This is a good way to get an expert opinion on why your ad was disapproved and what you can do to fix it. In most cases, Google will respond within a few days with a decision.
Step 5: Follow Google’s Guidelines
The key to getting your ads back on Google is to make sure you understand and follow all of Google’s guidelines. Make sure you’re up-to-date on any changes to their policies, and that you’re double-checking your ad copy for any potential issues.
Getting your Google Ads disapproved can be a stressful experience, but with the right steps and a little patience, it’s possible to get them back up and running. By understanding why your ads were rejected, double-checking your ad copy, updating your targeting parameters, and submitting a re-review request, you should be able to get your ads back up and running in no time.