February 9th is an important day in search marketing history, marking the launch of many popular search tools and tools that are still used today. Here are some of the biggest search marketing milestones from the 9th of February:
2009: Bing Launched
On February 9th 2009, Microsoft launched its search engine, ‘Bing’. Bing was developed as a response to the growing share of Google in the search engine market and it was seen as a potential threat to Google’s dominance.
Bing has since grown to become one of the world’s most popular search engines, with a market share of around 10%. It has also integrated various features such as maps, shopping, and other web tools to improve its user experience.
2016: Google AdWords Launched Universal App Campaigns
On the 9th of February 2016, Google announced the launch of Universal App Campaigns for AdWords. The campaign was designed to help mobile app developers reach new customers and promote their apps more effectively.
The Universal App Campaigns used machine learning technology to target users in order to maximize app install rates, and allowed developers to optimize their campaigns in real-time.
2017: Google Launched Mobile-First Indexing
Also on the 9th of February 2017, Google announced the launch of its Mobile-First Indexing system. This system changed how Google crawled and indexed websites, using a mobile-first approach to determine which websites should be ranked higher in search results.
The Mobile-First Indexing system took into account the mobile-friendly nature of websites and their mobile-specific content when determining rankings. This system was a major shift for SEO marketers and their approach to optimizing content for Google search results.
2018: Bing Launched Verified Organizations
In February 2018, Bing announced the launch of its Verified Organizations program, which was designed to help organizations, companies, and businesses rank higher in search results. The program offered verified organizations access to a special suite of search engine tools and features that allowed them to optimize their content for Bing’s search results.
The Verified Organizations program also allowed Bing to differentiate between legitimate organizations and those that were attempting to manipulate the search engine results.
Today & Beyond
Since the launch of Bing in 2009, search marketing has come a long way. It has transformed the way businesses and organizations market themselves online, and has become an integral part of their overall marketing strategies.
With each passing day, search marketing becomes more sophisticated as search engines continue to evolve and grow. As technology advances, so too does search marketing, and the industry is constantly evolving to stay ahead of the curve.